Utilising multiple marketing channels is known to increase ROI of marketing campaigns and it does that in multiple ways too.
- Multichannel marketing amplifies each channel's impact by delivering marketing message from all angles in precisely-timed fashion.
- Multichannel marketing grows revenue by building brand presence.
- Alternation of marketing channels allows brand awareness maintenance without any single channel being saturated.
- When contact information is available for more than one media, it's always possible to automatically send marketing message by the cheapest channel.
- More expensive marketing channels are used to drive customers to less expensive channels, which also have better functionality.
- Using the same service provider for multiple channels allows for better data cleanup, saves costs, time and improves channels coordination.
Our Multichannel Marketing service
- Multichannel marketing via Email, SMS, Fax, Print, Website development, SEO, Online surveys, Online Events registration, Loyalty and Incentive programs.
- Professional help in multichannel orchestration.
- Professional data deduping and cleanup.
- Multiple channels engaged from the same database or data file.
- Optional automatic selection of the cheapest marketing channel when sending a multichannel campaign.
- Optional simultaneous use of multiple channels for each message recipient.
- Each record in your data can tell which channel to use for that particular customer.
- Complex rules to render only relevant content and personalised product offers.
- Customer unsubscription stops communication via all channels.
- Campaigns results fed directly into your ERP or CRM.